MarketingCampaigns
A few things I can do
Ask Iris anything...
Iris can make mistakes. Project data isn't used to train models.BETA
Iris, on
your results.
explain last month's resultswhich campaign sold the most?compare RCS and SMSrevenue by segmentwhy did clicks drop?summarise this campaign
best send hour so faropt-outs this monthdelivery rate by countryprepare the quarterly reportwhich products sell after a send?unsubscribes by campaign
It reads the results. Delivery, clicks and orders, in plain words.
It attributes revenue. Which send produced which orders.
It compares. This campaign against the last one, or two segments.
It writes the report. A summary you can forward, on request.
Every number,
against the last period
Key metrics at a glance. Sent, delivery, clicks and revenue, each with its change.
Attributed revenue
$38,42029%
Sent
48,21017%
Delivery rate
97.2%0.9%
Click rate
11.8%17%
Compare your way. Previous period, previous year or none at all.
$38,42029%
Last 30 daysPrevious period
What moved, first. Changes above 5% rise to the top.
Clicks is up on the previous periodClicks rose 37%, from 4,180 to 5,712.
Attributed revenue is up on the previous periodAttributed revenue rose 29%, from $29,870 to $38,420.
Sent is up on the previous periodSent rose 17%, from 41,380 to 48,210.
From the send
to the order
The whole funnel. From sent to sold, in one card.
Sent48,210100.0%
Delivered46,87097.2%
Clicks5,71211.8%
Attributed revenue$38,42029%
Revenue by channel. What SMS, RCS and WhatsApp each brought in.
RCS$17,900 · 46.6%
SMS$13,620 · 35.5%
WhatsApp$6,900 · 18.0%
Attribution with a window. By default, 24 hours after the send and five days after a click.
After the send24 h
After a click5 days
Campaigns and automations, apart. Each with the revenue it brought in.
- Campaigns
- $24,18025%
- Automations
- $14,24036%
- Attributed revenue
- $38,42029%
Attributed and impacted. The order traced to a click, and the one after a recent message.
Impacted$61,35020%
Attributed$38,42029%
A dashboard
for every question
Messages. Delivered, failed, clicks and opt-outs, by channel.
DeliveredFailedClicks
Audience. Where your contacts come from and how the list grows.
31,560Contacts
Shopify18,420
CSV import9,310
API3,830
Sales. Orders, average order value and returning customers.
Orders3,1405.2%
Average order value$681.7%
Returning customers38.0%12%
Your own dashboards. Start from a template, add cards and save.
Messaging focusRevenue focusNew dashboard
One filter bar. Period, data source and tags carry across dashboards.
OverviewMessagesAudienceSales
Last 30 daysShopify, APITag: VIPCompare to: Previous period
Reports to download. Request one from a campaign or automation, pick it up here.
Black Friday · exportCampaign184 kB
AvailableWelcome flow · exportAutomation
ProcessingAll your tools.One view of every customer.
View all integrations
Frequently
asked questions
What exactly is attributed?
Delivery, clicks and orders, tied back to the campaign and the audience that produced them.
Can I build my own dashboard?
Yes. Metrics is a grid of cards you customize: start from a template, add or remove sections and save. You can also create your own dashboards from the built-in ones.
Where do the orders come from?
From your store, through the connector that already feeds the CDP.
Can I compare channels?
Yes. The same campaign shows what SMS, RCS and WhatsApp each returned.
Can I see a single segment's performance?
Segments carry their own numbers, so you can tell which audience is worth repeating.
How long can a message take credit for an order?
By default, 24 hours after the send, extended to five days if the contact clicked. You can change the windows per channel in Settings.
Can I download the data?
Yes. Generate a report from a campaign or automation and download it from Reports, on plans that include them.
Ask what it earned.
The answer comes with numbers.
- Summarize this week's campaigns and next steps
- Which flow brought in the most revenue this month?
- Compare these two campaigns side by side
- Is this A/B result significant, or should I keep testing?
- Compare this month's clicks with last month's, by channel