Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
MailChimp
Contacts from one of your MailChimp lists.
You pick a MailChimp list when you connect, and its contacts come across and stay in sync in real time. Good when email and SMS should talk to the same people: the list you've been growing for years becomes an audience you can message on their phone.
What it brings in
Real time
Imports your existing contacts
Everything already in your account comes across on the first sync.
Triggers automations
Real-time events can start a flow the moment they arrive.
Contacts stay in sync
Changes land in real time, not on a schedule.
Feeds your segments
Use the contact data and the events to segment your audience.
Contact fields
The customer data this connector maps into your contact attributes.
Client ID
contact_idContact lists
One or many external lists to which the contact belongs
listsRegistered
Date of customer registration within the datasource. Will default to import date if not set.
created_atE-mail
Email address
emailFull name
User full name. Will be automatically generated from first name + last name if not mapped.
nameTimezone
Olson time zone identifier. i.e: Europe/Madrid or America/Los_Angeles
timezoneCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCodeRegion
User region
regionAccount status
Use it to specify the current status of the contact account, i.e: active, suspended, banned...
statusMailChimp open rate
stats_avg_open_rateMailChimp click rate
stats_avg_click_rateMailChimp rating
ratingLanguage
2 Letter ISO 639-1 code. In case you send a full language name it will be converted automatically.
languageUTM Source
Identify the advertiser, site, publication, etc.
sourceIP
IP address
ipTags
Client provided tags or tags associated to the data source
tagsAccepts email marketing
Marketing consent preference. When false, excluded from marketing but can still receive service and critical messages.
marketing_email_acceptedMailChimp one to one messaging
consents_messaging
Event triggers
The moments you can build segments and automations on. Each one arrives with its own code.
Customer created / updated
Triggered when a contact is created or updated
members-update+2Customer deleted
Triggered on contact deletion
members-deleteCustom event
Generic event exposing every parameter available. Intended for API events carrying a lot of data.
event-created
How you connect it
You authorize Instasent from MailChimp itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.
- 1
In Instasent, add MailChimp as a data source.
- 2
Sign in to MailChimp in the window that opens and grant access.
- 3
Instasent starts importing. The first sync runs on its own.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
Once it's connected
Send your first campaign
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
Trigger automations from events
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Ask Iris about it
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Consent comes across with the contact
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Ready when you areConnect MailChimp
Connect MailChimp
in a couple of minutes.
Free to start, no card. The first sync runs on its own.