ActiveCampaign

Contacts and activity, synced in real time.

ActiveCampaign brings across contacts and the activity attached to them, and keeps contacts in sync in real time rather than on a schedule. Custom events get matched to known activities automatically, so the behaviour you've already been tracking becomes something you can segment and trigger on straight away.

What it brings in

Real time

Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing events
How far back the history goes depends on your plan.
Receives events in real time
As soon as they happen in ActiveCampaign, not on the next pass.
Triggers automations
Real-time events can start a flow the moment they arrive.
Contacts stay in sync
Changes land in real time, not on a schedule.
Maps your custom events
We try to match custom events to known activities so you don't have to wire each one.
Feeds your segments
Use the contact data and the events to segment your audience.

Contact fields

The customer data this connector maps into your contact attributes.

ActiveCampaign Client ID
contact_id
Registered
Date of customer registration within the datasource. Will default to import date if not set.
created_at
First name
User first name
first_name
Last name
User last name
last_name
Mobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
phone
E-mail
Email address
email
Contact lists
One or many external lists to which the contact belongs
lists
Tags
Client provided tags or tags associated to the data source
tags
Address
User postal address.
address
IP
IP address
ip
Company
User company name.
company
ActiveCampaign Open deals
deals_open
ActiveCampaign Won deals
deals_won
ActiveCampaign Lost deals
deals_lost
ActiveCampaign Active automations
automations_active
ActiveCampaign Completed automations
automations_completed

Event triggers

The moments you can build segments and automations on. Each one arrives with its own code.

Deal added
A deal has ben added to a contact (in open, won or lost status)
deal_add
Deal updated
The status of the deal has been updated
deal_update
Customer created / updated
Triggered when a contact is created or updated
account_contact_update+5
Click on link / button
A link/button has been clicked by the contact. Parameters for specifying the link are provided.
click
Custom event
Generic event exposing every parameter available. Intended for API events carrying a lot of data.
deal_task_add+5

How you connect it

You create a key in ActiveCampaign's settings first and paste it into the connection screen. Instasent won't continue until the key works.

1
In ActiveCampaign, create an API key with read access.
2
Paste it into the Instasent connection screen along with your account details.
3
Instasent validates the key and starts importing.

The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide

Once it's connected

Segment by real behaviour

What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.

Send your first campaign

Message a segment directly, with RCS where the phone supports it and SMS everywhere else.

Trigger automations from events

An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.

Ask Iris about it

Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.

Consent comes across with the contact

Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.