Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Intercom
Contacts, companies and events, synced automatically.
Intercom brings across contacts, the companies behind them and the events they generate, in real time. Custom events get auto-mapped, so the behaviour your support and product teams already track becomes something marketing can segment on.
What it brings in
Real time
Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing events
How far back the history goes depends on your plan.
Receives events in real time
As soon as they happen in Intercom, not on the next pass.
Triggers automations
Real-time events can start a flow the moment they arrive.
Maps your custom events
We try to match custom events to known activities so you don't have to wire each one.
Feeds your segments
Use the contact data and the events to segment your audience.
Contact fields
The customer data this connector maps into your contact attributes.
Intercom contact id
contact_idIntercom external id
external_idRegistered
Date of customer registration within the datasource. Will default to import date if not set.
signed_up_atFull name
User full name. Will be automatically generated from first name + last name if not mapped.
nameMobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
numberE-mail
Email address
emailCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
country_codeRegion
User region
regionCity
User city.
cityLanguage
2 Letter ISO 639-1 code. In case you send a full language name it will be converted automatically.
languageTags
Client provided tags or tags associated to the data source
tagsCompany
User company name.
companyIntercom company ID
company_idIntercom company plan
company_planIntercom company monthly spend
company_monthly_spendIntercom company tags
company_tagsIntercom role
roleIntercom last seen date
last_seen_atIntercom last contacted date
last_contacted_atAccepts email marketing
Marketing consent preference. When false, excluded from marketing but can still receive service and critical messages.
marketing_email_acceptedAccepts SMS/RCS marketing
Marketing consent for SMS/RCS. When false, excluded from marketing but can still receive service and critical messages.
marketing_sms_acceptedUTM Source
Identify the advertiser, site, publication, etc.
utm_sourceUTM Medium
The advertising or marketing medium, for example: cpc, banner, email newsletter
utm_mediumUTM Campaign
The individual campaign name, slogan, promo code, etc.
utm_campaignReferrer
The contact origin. Which referrer or affiliate generated it.
referrerIntercom facebook
facebookIntercom instagram
instagramIntercom linkedin
linkedinIntercom twitter
twitter
Event triggers
The moments you can build segments and automations on. Each one arrives with its own code.
Customer created / updated
Triggered when a contact is created or updated
contact-user-updatedCustom event
Generic event exposing every parameter available. Intended for API events carrying a lot of data.
event-custom-event
How you connect it
You authorize Instasent from Intercom itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.
- 1
In Instasent, add Intercom as a data source.
- 2
Sign in to Intercom in the window that opens and grant access.
- 3
Instasent starts importing. The first sync runs on its own.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
Once it's connected
Send your first campaign
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
Trigger automations from events
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Ask Iris about it
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Consent comes across with the contact
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Ready when you areConnect Intercom
Connect Intercom
in a couple of minutes.
Free to start, no card. The first sync runs on its own.