Intelligence finds the way. Resilience holds the line. Performance shows in the numbers.
The best path,
for every message.
Country and carrier. Every number goes out on the route for its network.
The channel the phone has. RCS if it has it; if not, SMS.
The route that works right now. If one degrades, another one takes over.
Country and carrier
Spain · 214-01
Spain · Channel
RCS available
Route
Primary route
Best route selected
—
If something fails,
the message tries another way.
Several routes per country. If one SMS route fails, the next one delivers.
Contact by contact. Phones without RCS, or where the RCS is not delivered, get the SMS.
The failed RCS is free. You pay only for the SMS that goes out.
Country and carrier
France · 208-01
France · Channel
SMS campaign
Route
Primary route
Best route selected
—
Routes in every
market you sell in.
SMS in 180 countries, RCS in 27. Check each destination before you send.
The best channel, country by country. RCS where it is live; SMS everywhere else.
Spain
United States
United Kingdom
Mexico
France
Portugal
Germany
Brazil
Italy
Canada
Netherlands
India
Argentina
Colombia
Spain
United States
United Kingdom
Mexico
France
Portugal
Germany
Brazil
Italy
Canada
Netherlands
India
Argentina
Colombia
Optimized
for results.
Instasent picks the best route for every message. And shows you how each delivery went, by channel and by country.
Low latency
1.6 s
median time to delivery
High throughput
+500msg/s
peak sending rate
Delivery rate
99.6 %
messages delivered
The whole chain, added up. Sent, delivered, clicks and revenue across every channel.
RCS and its fallback, apart. Each with its own numbers, country by country.
- Sent
- 48,210
- Delivered
- 99.6%
- CTR
- 11.6%
- Revenue
- €41,870
Channels
RCS29,640
SMSfallback18,380
Countries
- Spain21,880
- France11,900
- Germany8,200
- Italy6,040
Frequently
asked questions
What does intelligent routing do?
It decides how each message goes out: the route for the number's country and carrier, and the channel the contact can receive. You do not set it up per send.
What happens when RCS cannot be delivered?
The message goes out as SMS, one contact at a time. It happens when the phone has no RCS, when the carrier returns an error or when the RCS is not delivered.
Am I charged for the RCS that falls back?
No. The discarded RCS attempt is not charged. The SMS that goes out is billed under the SMS conditions.
Can I turn the SMS fallback off?
Yes, for a single send. It is on by default, and the switch sits between the RCS message and the SMS in the campaign's Message step.
What if my sender is not registered yet in a country?
On SMS we look for the best available route so the message still arrives, although the recipient may see a different sender. On RCS nothing goes out without an approved sender, except through the SMS fallback.
Every message,
on its best route.
- Draft a campaign on RCS with SMS fallback
- How many of my contacts get RCS, and how many fall back to SMS?
- Which countries still need a registered sender?
- In which of my markets is RCS worth it for this offer?
- What happened to yesterday's messages that fell back to SMS?