24
Text Message • SMS
24
Text Message • RCS
24
Most signups
fade out on their own.
19%
finish the onboarding checklist. The rest stall before the first win.
Source: Userpilot, Product Metrics Benchmark Report 2024 (547 SaaS companies)
48%
are still active after a month. Product-led SaaS average. More than half are gone in four weeks.
2.6%
is the average email click rate. Too little for the nudge that gets someone set up.
Source: Mailchimp, Email Marketing Benchmarks (data to December 2023)
How Instasent
fixes it.
Flows · SMS
Onboarding and activation
- A welcome the moment the account is created
- A reminder when setup stalls
- Waits for a click before the next step
- Sends at an allowed hour in their time zone
- Stops as soon as they reach the goal
SMS API
Codes and alerts
- Verification codes, one call each
- Alerts and receipts from your backend
- Every delivery status on your webhook
- Replies and opt-outs on the same webhook
- REST or SMPP, up to 100 messages per call
Campaigns · SMS, RCS, WhatsApp
Retention and expansion
- Segments built from your product data
- Launches with cards and buttons over RCS
- Sent at the local hour in each market
- Clicks and revenue for every send
- Iris prepares it, you approve the send
Activate every signup
in the first days.
- A welcome as soon as the account is created.
- A nudge if they haven't set up yet.
- The flow stops once they reach the goal.
Eventaction
Account created
Codes and alerts,
straight from your code.
- A one-time code with a single API call.
- Every delivery status on your webhook.
- REST for your app, SMPP for your platform.
APIPOST /sms
Login attempt
Launch features
to the users who'll use them.
- A segment from your product data: plan, usage, last login.
- RCS with your verified brand, a card and buttons.
- Clicks and revenue for every send.
Campaignactive_30d
Segment: active in the last 30 days
From signup
to renewal.
- Welcome: Creates an account
- First login: Logs in and sets nothing up
- First project: Starts a first project
- Team invite: A week in, still working alone
- Trial ending: Three days left on the trial
- Upgrade to paid:
- Plan welcome: Just upgraded
- Expansion: Close to the plan's limit
- Renewal: Renewal date coming up
- Inactive account: 30 days without logging in
- Cancellation: Cancels the subscription
From free trial
to paid plan.
Orbitask · Trial onboarding
Last 30 days| Step | Channel | Sent | Delivered / read | Clicks |
|---|---|---|---|---|
| WelcomeDay 0 · account created | SMS | 1,240 | 99% delivered | 41% |
| Setup reminderDay 2 · no project yet | SMS | 690 | 99% delivered | 31% |
| Trial endingDay 11 · 3 days left | SMS | 820 | 98% delivered | 34% |
- WelcomeDay 0 · account createdSMS
- Sent
- 1,240
- Delivered / read
- 99% delivered
- Clicks
- 41%
- Setup reminderDay 2 · no project yetSMS
- Sent
- 690
- Delivered / read
- 99% delivered
- Clicks
- 31%
- Trial endingDay 11 · 3 days leftSMS
- Sent
- 820
- Delivered / read
- 98% delivered
- Clicks
- 34%
46%
Trials activated
212
Upgrades to paid
€9,540
New MRR
Example figures from Orbitask, a demo brand. Not an Instasent average.
Frequently
asked questions
Can I send verification codes by API?
Yes. The SMS API sends one-time codes, alerts and receipts from your code, over REST or SMPP, with SDKs for Node.js, Python, PHP, Ruby and Java.
Can events in my product trigger messages?
Yes. Send them through the Ingest API, or from Zapier, Make or n8n, and a flow listens for them and sends the message by SMS.
Which channel should I use for each message?
SMS for codes, alerts and automated flows, because it reaches every phone. RCS and WhatsApp for campaigns: launches with cards and buttons, or the app your users already open.
How do I know a message was delivered?
Point a webhook at your API token and every status change, from accepted to delivered or failed, arrives there as it happens.
Can my AI agent work with Instasent?
Yes, over MCP. Claude, ChatGPT, Cursor and other agents can query your data and draft segments and campaigns. Nothing is sent without a person's OK.
Where do the figures on this page come from?
The sector figures come from the public studies cited under each one. The Orbitask figures are examples from a demo brand, not Instasent averages.
Describe the moment.
Every user gets the message.
- Build an onboarding flow for new trials
- Create a segment of accounts at 80% usage
- Which flow step loses the most trials?
- Use Intercom events to find trials that never activated
- Draft a renewal reminder for accounts expiring this month

