Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Klaviyo
Bring your contacts, segments and lists across.
If Klaviyo is where your audience already lives, this connector brings that work with you: contacts, events, segments and lists, kept in sync. It's the usual first step for a store that has email covered and wants SMS, RCS and WhatsApp running on the same audience, without rebuilding the segmentation from scratch.
What it brings in
Scheduled sync
Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing events
How far back the history goes depends on your plan.
Keeps new and updated contacts in sync
How often it syncs depends on your plan.
Keeps new events in sync
How often it syncs depends on your plan.
Keeps new segments in sync
How often it syncs depends on your plan.
Keeps new lists in sync
How often it syncs depends on your plan.
Triggers automations
Newly synced events can start a flow.
Feeds your segments
Use the contact data and the events to segment your audience.
Contact fields
The customer data this connector maps into your contact attributes.
Klaviyo Client ID
contact_idUnique user id
Unique identifier for the user. All data source contacts with the same user id will be merged.
external_idContact lists
One or many external lists to which the contact belongs
listsRegistered
Date of customer registration within the datasource. Will default to import date if not set.
createdAtFirst name
User first name
nameLast name
User last name
lastNamesMobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
numberE-mail
Email address
emailCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCodeRegion
User region
regionCity
User city.
cityAddress
User postal address.
addressZipcode
User zipcode.
postalCodeTimezone
Olson time zone identifier. i.e: Europe/Madrid or America/Los_Angeles
timezoneCompany
User company name.
companyLanguage
2 Letter ISO 639-1 code. In case you send a full language name it will be converted automatically.
languageJob title
Job title, position, profession, function, career...
jobTitleAccepts email marketing
Marketing consent preference. When false, excluded from marketing but can still receive service and critical messages.
marketingEmailAcceptedAccepts SMS/RCS marketing
Marketing consent for SMS/RCS. When false, excluded from marketing but can still receive service and critical messages.
marketingSmsAccepted
Event triggers
The moments you can build segments and automations on. Each one arrives with its own code.
Custom event
Generic event exposing every parameter available. Intended for API events carrying a lot of data.
event-created
How you connect it
You create a key in Klaviyo's settings first and paste it into the connection screen. Instasent won't continue until the key works.
- 1
In Klaviyo, create an API key with read access.
- 2
Paste it into the Instasent connection screen along with your account details.
- 3
Instasent validates the key and starts importing.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
Once it's connected
Send your first campaign
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
Trigger automations from events
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Ask Iris about it
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Consent comes across with the contact
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Ready when you areConnect Klaviyo
Connect Klaviyo
in a couple of minutes.
Free to start, no card. The first sync runs on its own.