Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Contacts from your Google account.
Your Google Contacts come into Instasent and stay in sync as you add to them. Useful when the contact book is the customer list — common in local businesses and services where the relationship started as a phone number rather than a checkout.
Scheduled sync
Imports your existing contacts
Everything already in your account comes across on the first sync.
Keeps new and updated contacts in sync
How often it syncs depends on your plan.
Feeds your segments
Use the contact data and the events to segment your audience.
The customer data this connector maps into your contact attributes.
Google contact id
contact_idFirst name
User first name
nameLast name
User last name
lastNamesMobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
numberEmail address
emailCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCodeCity
User city.
cityAddress
User postal address.
addressZipcode
User zipcode.
postalCodeBirthday
User birthday.
birthAtCompany
User company name.
companyBranch
Company branch, office, department, team...
companyBranchJob title
Job title, position, profession, function, career...
jobTitleInterests
Contact interests, categories, hobbies, preferences...
interestsYou authorize Instasent from Google Contacts itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.
In Instasent, add Google Contacts as a data source.
Sign in to Google Contacts in the window that opens and grant access.
Instasent starts importing. The first sync runs on its own.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Free to start, no card. The first sync runs on its own.