Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Contacts from a spreadsheet you already keep.
Point Instasent at a specific sheet and its contacts come in, with new rows picked up on each sync. It's the pragmatic connector: a lot of businesses genuinely keep their list in a spreadsheet, and this turns that into a live audience without asking anyone to change how they work.
Scheduled sync
Imports your existing contacts
Everything already in your account comes across on the first sync.
Keeps new and updated contacts in sync
How often it syncs depends on your plan.
Feeds your segments
Use the contact data and the events to segment your audience.
The customer data this connector maps into your contact attributes.
_full_name
_full_name_first_name
_first_name_last_name
_last_name_phone_mobile
_phone_mobile_email
_email_is_deleted
_is_deleted_date_registered
_date_registered_date_seen
_date_seen_tags
_tags_client_tags
_client_tags_country_code
_country_code_phone_mobile_country_code
_phone_mobile_country_code_gender
_gender_phone_other
_phone_other_ip
_ip_user_id
_user_id_username
_username_user_status
_user_status_language_code
_language_code_currency_code
_currency_code_timezone
_timezone_timezone_offset
_timezone_offset_state
_state_region
_region_city
_city_zipcode
_zipcode_address
_address_user_vat
_user_vat_user_ssn
_user_ssn_job_title
_job_title_company
_company_branch
_branch_company_vat
_company_vat_ad_id
_ad_id_url
_url_is_subscribed_email
_is_subscribed_email_accepts_marketing_email
_accepts_marketing_email_level_marketing_email
_level_marketing_email_date_accepts_marketing_email
_date_accepts_marketing_email_date_unaccepts_marketing_email
_date_unaccepts_marketing_email_rcs_supported
_rcs_supported_is_subscribed_sms
_is_subscribed_sms_accepts_marketing_sms
_accepts_marketing_sms_level_marketing_sms
_level_marketing_sms_date_accepts_marketing_sms
_date_accepts_marketing_sms_date_unaccepts_marketing_sms
_date_unaccepts_marketing_sms_whatsapp_supported
_whatsapp_supported_is_subscribed_whatsapp
_is_subscribed_whatsapp_accepts_marketing_whatsapp
_accepts_marketing_whatsapp_level_marketing_whatsapp
_level_marketing_whatsapp_date_accepts_marketing_whatsapp
_date_accepts_marketing_whatsapp_date_unaccepts_marketing_whatsapp
_date_unaccepts_marketing_whatsapp_date_birthday
_date_birthday_geopoint
_geopoint_phone_mobile_verified
_phone_mobile_verified_email_verified
_email_verified_client_lists
_client_lists_client_interests
_client_interests_utm_source
_utm_source_utm_medium
_utm_medium_utm_campaign
_utm_campaign_referrer
_referrer_row
_rowYou authorize Instasent from Google Sheets itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.
In Instasent, add Google Sheets as a data source.
Sign in to Google Sheets in the window that opens and grant access.
Instasent starts importing. The first sync runs on its own.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Free to start, no card. The first sync runs on its own.