Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Registrants and attendance from your webinars.
Zoom brings across the people who register for your meetings and webinars, and the events that go with them, as they happen. Registered but didn't show, showed up and stayed to the end — that difference is a segment, and it usually deserves two different messages.
Real time
Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing orders
How far back the history goes depends on your plan.
Receives events in real time
As soon as they happen in Zoom, not on the next pass.
Triggers automations
Real-time events can start a flow the moment they arrive.
Feeds your segments
Use the contact data and the events to segment your audience.
Maps your custom events
We try to match custom events to known activities so you don't have to wire each one.
The customer data this connector maps into your contact attributes.
Zoom Client ID
contact_idRegistered
Date of customer registration within the datasource. Will default to import date if not set.
createdAtFull name
User full name. Will be automatically generated from first name + last name if not mapped.
fullNameFirst name
User first name
nameLast name
User last name
lastNamesMobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
phoneEmail address
emailCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCodeRegion
User region
regionCity
User city.
cityAddress
User postal address.
addressZipcode
User zipcode.
postalCodeCompany
User company name.
companyJob title
Job title, position, profession, function, career...
jobTitleThe moments you can build segments and automations on. Each one arrives with its own code.
Meeting registered
The contact has registered for a meeting
meeting-registration-createdMeeting attended
The contact has joined a meeting
meeting-participant-joinedMeeting left
The contact has left a meeting
meeting-participant-leftYou authorize Instasent from Zoom itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.
In Instasent, add Zoom as a data source.
Sign in to Zoom in the window that opens and grant access.
Instasent starts importing. The first sync runs on its own.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Free to start, no card. The first sync runs on its own.