WooCommerce

Customers and orders from your WooCommerce store.

Your WooCommerce customers, orders and open checkouts come into Instasent and stay current from there. It's the same picture a Shopify store gets — purchase history, order status, what's sitting unfinished in a checkout — turned into segments and automation triggers.

What it brings in

Real time

Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing orders
How far back the history goes depends on your plan.
Imports your latest open checkouts
How far back the history goes depends on your plan.
Receives events in real time
As soon as they happen in WooCommerce, not on the next pass.
Triggers automations
Newly synced events can start a flow.
Feeds your segments
Use the contact data and the events to segment your audience.

No native abandoned-cart event

WooCommerce doesn't emit one. Instasent infers it from the checkout-start event after a few hours, which is less precise than a native signal. For tighter timing, build your automations on checkout-start and order-complete instead.

Contact fields

The customer data this connector maps into your contact attributes.

WooCommerce contact id
contact_id
Registered
Date of customer registration within the datasource. Will default to import date if not set.
createdAt
First name
User first name
name
Last name
User last name
lastNames
Mobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
number
E-mail
Email address
email
Country
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCode
Region
User region
region
City
User city.
city
Address
User postal address.
address
Zipcode
User zipcode.
postalCode
Company
User company name.
company
WooCommerce role
role
WooCommerce is paying customer
is_paying_customer
WooCommerce Total spent
totalSpent
WooCommerce Orders count
ordersCount
WooCommerce Average spent
averageSpent
WooCommerce Last order at
lastOrderAt
WooCommerce Last spent
lastOrderSpent

Event triggers

The moments you can build segments and automations on. Each one arrives with its own code.

Order created
The contact has placed a new order. The checkout process completed successfully.
orders-create
Order updated
The order has been updated.
orders-update
Order cancelled
The order has been cancelled.
orders-cancel
Order paid
The order has been succesfully paid by the contact.
orders-pay
Order refunded
A refund is initiated by the merchant at the request of the customer.
orders-refund
Checkout started
A contact has initiated the checkout process.
checkouts-create
Checkout updated
The checkout process has been updated by the contact.
checkouts-update
Customer created / updated
Triggered when a contact is created or updated
customers-update
Customer deleted
Triggered on contact deletion
customers-delete+1

How you connect it

You create a key in WooCommerce's settings first and paste it into the connection screen. Instasent won't continue until the key works.

1
In WooCommerce, create an API key with read access.
2
Paste it into the Instasent connection screen along with your account details.
3
Instasent validates the key and starts importing.

The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide

Once it's connected

Segment by real behaviour

What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.

Send your first campaign

Message a segment directly, with RCS where the phone supports it and SMS everywhere else.

Trigger automations from events

An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.

Ask Iris about it

Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.

Consent comes across with the contact

Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.