Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
PrestaShop
Customers and orders from your PrestaShop store.
PrestaShop brings across customers, orders and open checkouts, and keeps syncing new ones on a schedule. For a shop that has been running for years, the interesting part is the history: purchase frequency and recency become segments you can message the day you connect it.
What it brings in
Scheduled sync
Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing orders
How far back the history goes depends on your plan.
Imports your latest open checkouts
How far back the history goes depends on your plan.
Keeps new and updated contacts in sync
How often it syncs depends on your plan.
Keeps new orders and checkouts in sync
How often it syncs depends on your plan.
Triggers automations
Newly synced events can start a flow.
Feeds your segments
Use the contact data and the events to segment your audience.
No native abandoned-cart event
PrestaShop doesn't emit one. Instasent infers it from the checkout-start event after a few hours, which is less precise than a native signal. For tighter timing, build your automations on checkout-start and order-complete instead.
Contact fields
The customer data this connector maps into your contact attributes.
Prestashop contact id
contact_idRegistered
Date of customer registration within the datasource. Will default to import date if not set.
createdAtFirst name
User first name
firstNameLast name
User last name
lastNameE-mail
Email address
emailMobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
numberCountry
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCodeCity
User city.
cityAddress
User postal address.
addressZipcode
User zipcode.
postalCodeCompany
User company name.
companyLanguage
2 Letter ISO 639-1 code. In case you send a full language name it will be converted automatically.
localeAccepts email marketing
Marketing consent preference. When false, excluded from marketing but can still receive service and critical messages.
newsletterPrestashop opt in status
optinPrestashop account active status
activePrestashop guest account indicator
is_guestPrestashop deleted status
deletedPrestashop role
rolePrestashop is paying customer
is_paying_customerPrestashop Total spent
totalSpentPrestashop Orders count
ordersCountPrestashop Average spent
averageSpentPrestashop Last order at
lastOrderAtPrestashop Last spent
lastOrderSpent
Event triggers
The moments you can build segments and automations on. Each one arrives with its own code.
Order created
The contact has placed a new order. The checkout process completed successfully.
orders-createOrder updated
The order has been updated.
orders-updateCheckout started
A contact has initiated the checkout process.
checkouts-createCheckout updated
The checkout process has been updated by the contact.
checkouts-update
How you connect it
You create a key in PrestaShop's settings first and paste it into the connection screen. Instasent won't continue until the key works.
- 1
In PrestaShop, create an API key with read access.
- 2
Paste it into the Instasent connection screen along with your account details.
- 3
Instasent validates the key and starts importing.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
Once it's connected
Send your first campaign
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
Trigger automations from events
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Ask Iris about it
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Consent comes across with the contact
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Ready when you areConnect PrestaShop
Connect PrestaShop
in a couple of minutes.
Free to start, no card. The first sync runs on its own.