Magento

Customers and orders from Magento and Adobe Commerce.

Magento — Adobe Commerce — brings across customers, orders and open checkouts on a scheduled sync. It's the connector for the larger catalogue and the longer order history, where segmenting by what somebody actually bought is worth more than any generic list.

What it brings in

Scheduled sync

Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing orders
How far back the history goes depends on your plan.
Imports your latest open checkouts
How far back the history goes depends on your plan.
Keeps new and updated contacts in sync
How often it syncs depends on your plan.
Keeps new orders and checkouts in sync
How often it syncs depends on your plan.
Triggers automations
Newly synced events can start a flow.
Feeds your segments
Use the contact data and the events to segment your audience.

No native abandoned-cart event

Magento doesn't emit one. Instasent infers it from the checkout-start event after a few hours, which is less precise than a native signal. For tighter timing, build your automations on checkout-start and order-complete instead.

Contact fields

The customer data this connector maps into your contact attributes.

Magento contact id
contact_id
Registered
Date of customer registration within the datasource. Will default to import date if not set.
created_at
First name
User first name
first_name
Last name
User last name
last_name
E-mail
Email address
email
Mobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
phone
City
User city.
city
Country
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
country
Gender
User gender
gender
Birthday
User birthday.
birthday
Tags
Client provided tags or tags associated to the data source
tags
Accepts email marketing
Marketing consent preference. When false, excluded from marketing but can still receive service and critical messages.
optin
Accepts SMS/RCS marketing
Marketing consent for SMS/RCS. When false, excluded from marketing but can still receive service and critical messages.
accepts_sms
Magento Total spent
totalSpent
Magento Orders count
ordersCount
Magento Average spent
averageSpent
Magento Last order at
lastOrderAt
Magento Last spent
lastOrderSpent

Event triggers

The moments you can build segments and automations on. Each one arrives with its own code.

Order created
The contact has placed a new order. The checkout process completed successfully.
order-created
Order updated
The order has been updated.
order-updated
Order paid
The order has been succesfully paid by the contact.
order-paid
Order shipped
The order has been shipped to the contact address.
order-fulfilled
Checkout started
A contact has initiated the checkout process.
checkouts-create
Checkout updated
The checkout process has been updated by the contact.
checkouts-update

How you connect it

You create a key in Magento's settings first and paste it into the connection screen. Instasent won't continue until the key works.

1
In Magento, create an API key with read access.
2
Paste it into the Instasent connection screen along with your account details.
3
Instasent validates the key and starts importing.

The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide

Once it's connected

Segment by real behaviour

What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.

Send your first campaign

Message a segment directly, with RCS where the phone supports it and SMS everywhere else.

Trigger automations from events

An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.

Ask Iris about it

Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.

Consent comes across with the contact

Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.