Hotmart

Buyers and orders, synced automatically.

Hotmart brings your buyers and their purchases across, in real time. For anyone selling courses or digital products it's the connector that closes the loop: somebody buys, the event arrives, and the welcome or the follow-up goes out without you touching anything.

What it brings in

Real time

Imports your existing contacts
Everything already in your account comes across on the first sync.
Imports your existing orders
How far back the history goes depends on your plan.
Receives events in real time
As soon as they happen in Hotmart, not on the next pass.
Triggers automations
Real-time events can start a flow the moment they arrive.
Feeds your segments
Use the contact data and the events to segment your audience.

Contact fields

The customer data this connector maps into your contact attributes.

Hotmart Client ID
contact_id
Registered
Date of customer registration within the datasource. Will default to import date if not set.
registered_at
Full name
User full name. Will be automatically generated from first name + last name if not mapped.
name
E-mail
Email address
email
Mobile phone
User mobile phone. It will be enforced to be a valid mobile phone and suitable for sending SMS campaings
cellphone
Country
2 Letter ISO 3166-1 code. In case you send a full country name it will be converted automatically.
countryCode
Region
User region
region
City
User city.
city
Address
User postal address.
address
Zipcode
User zipcode.
postalCode
Language
2 Letter ISO 639-1 code. In case you send a full language name it will be converted automatically.
locale
Hotmart All subscriptions
subscriptions_all
Hotmart Active subscriptions
subscriptions_active
Hotmart Trialing subscriptions
subscriptions_trial
Hotmart Inactive subscriptions
subscriptions_inactive

Event triggers

The moments you can build segments and automations on. Each one arrives with its own code.

Order created
The contact has placed a new order. The checkout process completed successfully.
purchase-import+1
Order updated
The order has been updated.
purchase-complete+4
Order cancelled
The order has been cancelled.
purchase-canceled
Order paid
The order has been succesfully paid by the contact.
_purchase-pay
Order chargeback
A chargeback is initiated by the customer through their bank or credit card issuer.
purchase-chargeback
Order refunded
A refund is initiated by the merchant at the request of the customer.
purchase-refunded
Checkout abandoned
A checkout has been abandoned without been completed.
purchase-out-of-shopping-cart
Subscription plan change
The subscription plan has changed
switch-plan
Subscription plan cancelled
The subscription plan has been cancelled
subscription-cancellation
Subscription plan renewed
The subscription plan has been renewed
update-subscription-charge-date

How you connect it

You create a key in Hotmart's settings first and paste it into the connection screen. Instasent won't continue until the key works.

1
In Hotmart, create an API key with read access.
2
Paste it into the Instasent connection screen along with your account details.
3
Instasent validates the key and starts importing.

The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide

Once it's connected

Segment by real behaviour

What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.

Send your first campaign

Message a segment directly, with RCS where the phone supports it and SMS everywhere else.

Trigger automations from events

An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.

Ask Iris about it

Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.

Consent comes across with the contact

Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.