Facebook Leads

Contacts from your Meta lead forms.

Every lead your Meta lead forms capture lands in your Instasent audience, ready to be messaged. You choose which businesses and which pages to pull from when you connect it, so a single ad account can feed several projects without mixing them up.

This is a data source, not a channel. It brings leads out of Meta; Instasent then reaches them over SMS, RCS and WhatsApp.

What it brings in

Scheduled sync

  • Imports your existing contacts

    Everything already in your account comes across on the first sync.

  • Keeps new and updated contacts in sync

    How often it syncs depends on your plan.

  • Feeds your segments

    Use the contact data and the events to segment your audience.

Contact fields

The customer data this connector maps into your contact attributes.

  • FB lead ID

  • Registered

    Date of customer registration within the datasource. Will default to import date if not set.

  • FB lead campaign

  • FB lead platform

  • FB lead adset

  • FB lead ad

How you connect it

You authorize Instasent from Facebook Leads itself: it opens their window, you sign in and grant the permissions. You never create or copy a key.

  1. 1

    In Instasent, add Facebook Leads as a data source.

  2. 2

    Sign in to Facebook Leads in the window that opens and grant access.

  3. 3

    Instasent starts importing. The first sync runs on its own.

The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide

Once it's connected

Segment by real behaviour

What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.

Send your first campaign

Message a segment directly, with RCS where the phone supports it and SMS everywhere else.

Trigger automations from events

An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.

Ask Iris about it

Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.

Consent comes across with the contact

Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.

Ready when you are

Connect Facebook Leads
in a couple of minutes.

Free to start, no card. The first sync runs on its own.