Your assistant sees what you let it see.Three states, per project.
Online store
Your own brand
NormalAnonymisedBlockedAgency client
Managed by you, owned by them
NormalAnonymisedBlockedHealth clinic
Sensitive data
NormalAnonymisedBlocked
The data policy,
project by project.
Personal data in the clear
The assistant reads your audience the same way you do.
Personal data redacted
Identity fields arrive redacted. Aggregates keep working, so it can still segment, analyse and recommend.
Nothing from this project
The assistant has no access to that project's data at all.
What redacted
actually means.
- Identity fields
- Name, surname, phone and the rest of the contact's identity columns reach the assistant marked as redacted when the policy calls for it.
- Your export is untouched
- This limits what the model reads. It does not limit what you can take out of the platform: your CSV export is exactly what it was.
- Aggregates survive
- Counts, segments and behaviour stay readable, which is what the assistant needs to be useful. Redaction removes the identity, not the analysis.
Why a switch and
not a clause.
Per project
An agency can keep one client's data in the clear and block another's without opening two accounts or trusting a policy document.
You can see the state
It is a setting in the project, with three values. Anyone with access can check which one is on, today, without asking us.
It changes when you change it
You do not raise a ticket to restrict what the assistant reads on an account, and you do not wait for a release.
Ahead of what is
about to be required.
The EU AI Act is turning transparency about the use of AI from good practice into an obligation. The per-project data policy was not built to comply with it — it exists because an agency running twelve brands cannot give the same access to all twelve — but it arrives ready.
And it never sends on its own: Iris builds it, you approve it.
Decide what Iris sees.
Then ask it anything.
- Summarise last month's campaign results
- Describe my audience: countries, channels and consent
- Draft the welcome series and let me review it