Segment by real behaviour
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Send contacts and events from anything that can make a request.
The Ingest API is the connector for everything else. You send contacts and events straight into your audience in the Instasent format, from your own backend, a script, a warehouse job or any tool that can make an HTTP request. It is the same door the webhook platforms use, opened directly — no intermediary, no waiting for someone to build a connector for the thing you already run.
Real time
Receives contacts and events in real time
An inbound API that accepts contacts and events in the Instasent format.
Triggers automations
Real-time events can start a flow the moment they arrive.
Feeds your segments
Use the contact data and the events to segment your audience.
This one runs the other way round. Instasent creates the data source and hands you the credentials — project UID, secret token and data source ID — and you finish the connection inside Ingest API.
In Instasent, add Ingest API and give the connection a name.
Copy the credentials Instasent shows you.
Install the Instasent app in Ingest API and paste them there.
Data starts arriving as soon as Ingest API sends the first one.
The step-by-step guide, the fields each connector maps and how consent is carried over live in our documentation. Read the setup guide
What they bought, when they last bought, what they looked at and never came back to. The segment updates itself as new data arrives.
Message a segment directly, with RCS where the phone supports it and SMS everywhere else.
An abandoned cart, a purchase, a form submission — the event arrives and the flow starts.
Iris reads the data these connectors bring in, answers questions about your audience and prepares the campaign. You're the one who sends it.
Marketing preferences are carried over with one rule: only an active opt-out becomes a refusal. Somebody who never said anything arrives with no preference set, not as a yes. It's the conservative reading, and it's the one that keeps you compliant.
Free to start, no card. The first sync runs on its own.